Business development and market adaptation across Europe and India for a typography company.
Monotype – What U.S. companies can learn from selling complex products in culturally diverse European markets.
Monotype is the global leader in type and brand design, partnering with companies like Google, H&M, and Mercedes-Benz to shape visual identity at scale. Based in Berlin, I joined the EMEA Business Development team to help accelerate sales across high-potential markets, including France, Germany, and the UK — working with cross-cultural teams in India and the U.S.
I led strategic outreach and sales development for Europe’s largest enterprise accounts. My work involved identifying and qualifying opportunities, crafting compelling positioning, and aligning design-centric products with business value — especially for C-level and brand decision-makers unfamiliar with the complexity of licensing.
Key actions.
- Achieved 175% of revenue target over 12 months, consistently outperforming benchmarks
- Contributed to pipeline acceleration across 3 core markets through data-driven targeting and narrative alignment
- Improved lead-to-opportunity conversion rate by 40% by refining messaging to fit local buying behavior and market maturity
- Built a scalable sales approach that translated highly technical and creative value into measurable ROI — even for non-design stakeholders.
What made the difference.
Selling intangible value — like brand equity, design, or culture — across borders requires more than sales technique. It takes deep cultural intelligence, localized strategy, and the ability to bridge creative and commercial language. This is the muscle I help U.S. companies build when they want to grow in Europe with relevance and results.
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